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PPC Tip 'O the Month: Pre-qualify Yo!

Posted June 2, 2008 by Ben Castelli
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Not seeing the paid advertising returns you were expecting? Try placing pre-qualifying verbiage in your ad text such as the price or the number of users a software download is valid. A large number of advertisers focus on writing compelling ad text that attracts the largest number of clicks with out thinking about the quality of that click. By adding pre-qualifying ad text, you will likely see a big drop in clicks but will almost always see a decrease in cost per conversion and often times an increase in the number of conversions since more of your budget is going to more qualified visitors. Paid advertising is all about the numbers and thinking in terms of click quality is really important to maximizing ROI.

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